Pan E Platform

Yell buys Moonfruit to strengthen its eMarketplace position (with infographic)

administrator — Sat, 19 May 2012 13:04:31 +0000

Pan E Platform - Pan European E Platform

Yell has bought DIY website and online shop builder Moonfruit for £18m as part of its ongoing strategy to become a leading provider of local eMarketplaces. Yell, the digital services company, aims to build new strength through platforms and digital portals where consumers can do business with small and medium-sized companies. The strategy is intended [...]

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Interview mit Andrea Civan, Head of Marketing bei redcoon

administrator — Thu, 17 May 2012 13:03:49 +0000

Pan E Platform - Pan European E Platform

Unsere Gesprächspartnerin diese Woche ist Andrea Civan, Head of Marketing bei redcoon. Themen waren vor allem das spezielle Angebotsprofil von redcoon und die neue Shopping-Option via sozialer Netzwerke. Internet Retailing: „Können Sie uns redcoon etwas beschreiben?“ Andrea … No related posts. Internet Retailing

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INITIALS launches rewards app push for Recyclebank

administrator — Tue, 15 May 2012 13:02:11 +0000

Pan E Platform - Pan European E Platform

INITIALS Marketing is to roll out an advertising campaign to launch re:route, a new iPhone app based rewards programme created by Recyclebank, the company that motivates people to take everyday green actions by rewarding green … No related posts. Internet Retailing

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Brands must rethink the way they approach Facebook, post-Timeline

administrator — Thu, 03 May 2012 13:03:37 +0000

Pan E Platform - Pan European E Platform

The introduction of Facebook’s Timeline means retailers and brands must now rethink their approach to the social network. Images and videos are now more important than comments, social media marketing technology company Wildfire found in a study. Internet Retailing

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Online fashion retailer Nelly.com launches affiliate marketing programme

administrator — Tue, 01 May 2012 13:03:39 +0000

Pan E Platform - Pan European E Platform

Nordic fashion retailer nelly.com has set about a programme of affiliate marketing following its recent UK launch. The company has appointed Affiliate Window. Internet Retailing

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Retailers losing 1 in 20 sales through lack of mobile-enabled sites

administrator — Sat, 21 Apr 2012 13:05:25 +0000

Pan E Platform - Pan European E Platform

Bounce rates from mobile devices are currently 10 per cent higher than on desktops according to figures from search marketing agency, Mediarun. For retailers, this means over 5.6 per cent of all mobile traffic, and potential sales, is currently being lost through lack of a mobile-enabled website Internet Retailing

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GUEST COMMENT Fingers on buzzers – triggering the consumer to reconsider a missed opportunity

administrator — Fri, 20 Apr 2012 13:02:07 +0000

Pan E Platform - Pan European E Platform

Judd Marcello, director of marketing and PR EMEA, e-Dialog looks at the role of email triggers to maintain customer loyalty. Internet Retailing

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GUEST COMMENT: The global marketplace – a vision of multichannel retail

administrator — Fri, 13 Apr 2012 13:02:13 +0000

Pan E Platform - Pan European E Platform

The future of retail is multichannel, says Adam Stewart, marketing director at Rakuten’s Play.com. He argues that retailers who use new shopping channels effectively can gain global reach. Internet Retailing

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Affiliate Window opens up mobile sales channel in deal with Mymcart

administrator — Thu, 12 Apr 2012 13:01:28 +0000

Pan E Platform - Pan European E Platform

MymCart has signed a deal with the UK’s largest perfomance marketing network Affiliate Window to become its mobile commerce partner and open up the mobile sales channel to the company. Affiliate Window will re-sell MymCart’s technology as part of its new mobile proposition Internet Retailing

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UK online advertising spend nears £5bn a year

administrator — Wed, 04 Apr 2012 13:04:06 +0000

Pan E Platform - Pan European E Platform

Retailers spent 12% of the UK’s total online ad spend, put at £4.8bn, in 2011. Search marketing accounts for 58% of that, while display advertising topped £1bn for the first time. Internet Retailing