Pan E Platform - Pan European E Platform

Just wanted to book a holiday to Alicante so, I visited Ryanair’s website. I noticed, nowadays Ryanair is using adsense ad’s to earn money, but I don’t think they have heard from the competitive ad filter within Google Adsense. Because at the number one Adsense position on the booking page from Ryanair, Transavia’s (low cost [...]

www.paneplatform.eu

Pan E Platform - Pan European E Platform

When practising online marketing, there is a relation between the effectiveness of online marketing techniques and the local knowledge you have. In other words, some online marketing techniques require so much local knowledge that to get the best results, you really need local presence or a native person in house. If you already have offices abroad, [...]

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Pan E Platform - Pan European E Platform

Today , a new Digital Competitiveness report from the European Comission has been released. A lot of things changed since the last report in 2005 (50 years ago in e-commerce time). Nevertheless the report can be handy for writing your internet strategy plan. Some headlines: 56% of Europeans now regularly usethe internet, 80% of them [...]

www.paneplatform.eu

Pan E Platform - Pan European E Platform

A picture recently taken at the trainstation of Amsterdam Airport, Schiphol. An international environment, but with non international communication. I can imagine that if you arrive at the Airport as a tourist, and you want to buy a trainticket, you do not understand what to do now. Since in 99 % of the cases you [...]

www.paneplatform.eu

Pan E Platform - Pan European E Platform

Working in an international online environment, means sometimes needs you to get some statistics about countries. For example about the population of a certain country. If you have an online retail environment and you are measuring your pageviews, you cannot compare it directly to other countries, simply because Germany has much more inhabitants then Luxemburg. [...]

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