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Guest comment: How to gain and utilise customer insight

administrator — Fri, 25 Nov 2011 13:01:36 +0000

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Customer insight is vital for engaging and relevant marketing content. Adam Benning of eCircle analyses which sources of insight retailers should be using. Related news Guest comment: Combine web analytics with customer feedback to reduce shopping cart abandonment Guest comment: Isn’t it about time you heard of character-based segmentation? GUEST COMMENT: Handling Social Customer Bullies, [...]

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Guest comment: How to gain and utilise customer insight

administrator — Fri, 25 Nov 2011 13:01:36 +0000

Pan E Platform - Pan European E Platform

www.paneplatform.eu

Guest comment: Boost your search marketing results today using three simple techniques

administrator — Fri, 18 Nov 2011 13:04:08 +0000

Pan E Platform - Pan European E Platform

Effective search marketing can make or break a digital strategy, but standing out from the crowd is getting harder to do. Kim Read, senior director, search marketing services at LinkShare, considers why that is, and identifies some missed opportunities. Related news GUEST COMMENT Techniques for retailers to improve the performance of their online ad campaigns [...]

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Guest comment: Boost your search marketing results today using three simple techniques

administrator — Fri, 18 Nov 2011 13:04:08 +0000

Pan E Platform - Pan European E Platform

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GUEST COMMENT Online shopping vs the high street: is video bridging the ‘touch and feel’ gap of e-commerce?

administrator — Fri, 14 Oct 2011 13:02:38 +0000

Pan E Platform - Pan European E Platform

Max Childs, senior marketing manager for EMEA, Adobe Scene7, considers the role that video can play in increasing shopper confidence before a purchase is made. Related news Guest Comment: How to increase sales and brand engagement with interactive video Guest comment: Forget high street vs online – it’s all about cross-channel GUEST COMMENT Video ROI: [...]

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GUEST COMMENT Online shopping vs the high street: is video bridging the ‘touch and feel’ gap of e-commerce?

administrator — Fri, 14 Oct 2011 13:02:38 +0000

Pan E Platform - Pan European E Platform

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Guest comment: Value analysis across the retail sector in performance marketing

administrator — Sat, 01 Oct 2011 13:11:38 +0000

Pan E Platform - Pan European E Platform

How can marketers assess the value of performance marketing to their business? Matt Swan of Affiliate Window considers how an advertiser can do just that. Related news Guest comment: The Real Value of Affiliate Marketing UK affiliate marketing sector now worth more than £4bn Guest comment: How can retailers best meet the needs of today’s [...]

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Guest comment: Value analysis across the retail sector in performance marketing

administrator — Sat, 01 Oct 2011 13:11:38 +0000

Pan E Platform - Pan European E Platform

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Guest comment: Boost turnover by following up on abandoned baskets

administrator — Fri, 25 Mar 2011 14:13:34 +0000

Pan E Platform - Pan European E Platform

Just 7% of the UK’s ecommerce retailers use abandoned basket emails to target ‘nearly–customers’ but this could prove one of the most effective tools to boost their turnover, says Matthew Kelleher, commercial director of RedEye. He offers advice on how best to use them.. Related news Online retailers are lagging behind in abandoned basket response: [...]

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Guest comment: Make website optimisation your resolution for 2011

administrator — Fri, 28 Jan 2011 11:54:16 +0000

Pan E Platform - Pan European E Platform

Looking for a New Year’s resolution that’s easy to keep? Optimise your website’s performance to ensure maximum revenue from ecommerce, advises Graham Parsons, chief executive of Reflective Solutions. Related news Guest comment: New generation of website performance testing tools means it’s not too late to optimise online Christmas revenues Guest comment: Mastering website performance to [...]