Partnership set to bring dynamic mobile barcode marketing to retailers across US and Europe

As retail brands look to develop mobile based ‘experiences’ for their customers as part of marketing and sales campaigns, leading mobile media and marketing company Buongiorno has signed a deal with NeoMedia Technologies, a global leader in mobile...

Adoption of m-commerce across Europe is as low as 2%, but growth will come, study shows

Adoption of mobile commerce in Europe remains low, with a mere 2% of adults across the continent reporting purchasing products from their mobiles and only 5% interested in doing so, according to new research from Forrester Research based on a survey...

UK consumers most confident online shoppers in Europe

A fifth of UK consumers have no qualms buying online, making the British the least concerned about internet purchases in Europe. Research affiliate marketing company affilinet questioned 2,000 consumers across the UK, Spain, Germany, France and Holland. The...