IMRG launches customer experience benchmarking

A new programme aimed at helping online retailers increase sales while reducing their costs has been launched by industry body IMRG. The annual Index of Customer Experience measures internet sales from the customer’s point of view, from log on to delivery and after sales service. Retailers can use the programme, managed by Rebelati, to measure their service against benchmarks for their sector. IMRG managing director David Smith said: “In future the customer experience will... Read More

Net-a-porter.com launches mobile experience through iPad magazine app

Online luxury fashion retailer Net-a-porter.com has published the first edition of its eponymous magazine app for the iPad, which will let users shop direct from the pages of the magazine, watch video content of its clothes ‘in action’ on the runway and read interviews with leading designers. The app will also let users view high quality images of items, share product suggestions with family and friends and feedback about their shopping experience 
Available for free from... Read More

Payment card companies move to corner mobile shopping experience with ‘mobile malls’

Leading credit and debit card companies MasterCard and Citi Cards, the payment card arm of Citi Bank are both using their brands to develop not only the payment tools for e- and m-commerce, but are also building ‘mobile malls’ where only their cards can be used. Citi Cards, as reported in M-Retailing last week, is developing a comparative shopping app that lets users buy at good prices using their Citi card, while MasterCard has gone a step further and is offering a “personalised... Read More