Mums with small children driving retail and brand success with mobile marketing and couponing, finds Placecast study

The presence of children in their household makes mobile phone owners more likely to be interested in receiving mobile opt-in text alerts from brands and retailers, and adults in these households are generally more promotionally active, according to an online survey conducted by Harris Interactive and commissioned by Placecast of more than 2000 adults Related news Mobile marketing influences a third of US shopper to visit certain stores, study finds Consumers are ready for mobile... Read More

Apps more popular for shopping with consumers than catalogues as mobile starts to prove itself , finds Portaltech study

Consumers are using mobile apps and m-websites more than catalogues to browse and buy retail items, as well as rating mobile higher than their papery counterparts, finds a study by e and m-commerce implementation consultancy Portaltech, carried out with eDigitalResearch and published today Related news Consumers are ready for mobile marketing – and it all starts with text, finds Placecast study Mobile commerce set to double by 2013 – but for now its just part of the shopping... Read More

73% of large US retailers have a mobile strategy in place, but 20% still think its unproven, RIM study finds

Almost three quarters of large US retailers have a mobile retail strategy, finds a study carried out by Forbes Insights sponsored by Research In Motion, the makers of the BlackBerry, but as many as 20% still see it as unproven and are taking a step by step approach to using it Related news Top UK retailers ignoring email, social and mobile marketing, finds annual study Consumers are ready for mobile marketing – and it all starts with text, finds Placecast study 60% of retailers... Read More

60% of retailers are using mobile, though most haven’t optimised their websites for small screens finds our survey

Nearly 60% of retailers are using mobile in some way, shape or form, with most using it for customer contact, delivery notification and special offers, as well as for marketing using text, finds the M-Retailing/Sponge survey conducted online over the past month. Encouragingly, almost 70% claim that mobile is vital in extending branding and marketing activities and two thirds think it likely that they will have adopted some use of mobile within the next 12 months. The survey,... Read More

Mobile marketing influences a third of US shopper to visit certain stores, study finds

As many as a third of US shoppers who have signed up to mobile marketing alerts say that they strongly influence the stores they visit, while as many as 27% say it has also impacted their decision to purchase goods a study commissioned by Placecast and conducted by Harris Interactive has found. Since the first survey on location-based mobile marketing and advertising in the Summer of 2009, overall consumer interest in such programs increased with ‘somewhat interested’ consumers... Read More

As few as 4% of UK consumers find m-commerce pain free, finds Brandbank/YouGov survey

Oh dear. While great things are expected of – and written about – m-commerce, the vast majority of brands are losing sales and failing to meet UK consumers’ expectations when it comes to actually offering these services, with just 4% of consumers finds the mobile purchasing process hassle free, according to the 2010 Brandbank M-commerce Content Report, which polled 2,255 British consumers with YouGov. Brandbank’s 2010 Report shows some major attitudinal differences between... Read More