Guest comment: Monetisation: a simple concept for unlocking new revenue from existing customers

by Martin Child When Sir Tim Berners-Lee was sitting in his computer science lab in the early 90s, inventing the World Wide Web, I doubt even he could have foreseen the dramatic change the internet was going to have on the retail landscape over the...

MandMDirect.com sees 6% sales conversion rate from mobile campaigns

Mobile commerce isn’t just about purchasing goods on a phone, it all starts with using mobile as a marketing tool – and it appears that, if you get the right and receptive audience, it can work. Online fashion and sports retailer MandMDirect.com...

The other side of m-retailing: mobile helps the business from within at John Lewis

While much attention is focussed on how mobile can be used by retailers to work with consumers and improve the retail experience, mobile also has another role to play: within the retail corporation, making staff right across the organisation from senior...