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Guest comment: Into the future – online retail
It’s time for retailers to get online, says Chris Webster, vice president, head of retail consulting and technology at Capgemini, who advises on how to make the most of the opportunities that internet sales have to offer. Related news GUEST OPINION...
Guest comment: Getting up close and personal
Andy Piscina, UK sales director of hybris software takes a look at the evolving online customer recognition landscape and its effect on customer engagement. He explores why leading e-retailers are turning to automated personalisation solutions to build...
Guest comment: Forget high street vs online – it’s all about cross-channel
Today what matters in retailing isn’t a battle between online and high street shopping, but how successfully the two channels join up, argues Frank Lord, VP, EMEA at ATG. Related news One in four high street shoppers buy online instead Online...
Guest comment: The Real Value of Affiliate Marketing
Affiliate marketing is built on the idea that the last click wins the credit for converting a customer. But, argues Kevin Edwards, strategy director at Digital Window, this overlooks the very real contribution of other marketing methods to the result....
GUEST OPINION The Future of Mobile Marketing
Andrew Rayner, co-founder of e-mphasis and a renowned internet marketing expert, explores the growing trend of mobile search and the revolutionary new concept of Google Places Optimisation – and offers some tips as to how to get people started on...
Guest comment: Monetisation: a simple concept for unlocking new revenue from existing customers
by Martin Child When Sir Tim Berners-Lee was sitting in his computer science lab in the early 90s, inventing the World Wide Web, I doubt even he could have foreseen the dramatic change the internet was going to have on the retail landscape over the...
Guest comment: While supplies last
by Kara Trivunovic These days, everyone is looking for a great bargain, and why not? The world of online shopping has made it easier than ever to comparison shop. Plus, it’s immediate and completely accessible. Even in shaky economic times, consumers...
GUEST OPINION iPad and the future of retailing
Frank Lord, VP EMEA, ATG outlines why he believes the iPad will be the first of many devices to transform the UK retail sector In the fast-paced world of technology, change happens at an extraordinary pace. Trend setting companies out there from Apple...
Guest comment: Make your website searchable inside and out
by Steve Davis As an established high street name, your customers need to be in a position where they can easily find your name at the top of search results. For this reason, you need to have an effective search engine optimisation (SEO) strategy in...