IBM buys Unica to increase targeted marketing capability

IBM is to buy Unica Corporation in a deal that it expects to refine its ability to deliver the targeted, personalised marketing campaigns that large organisations now demand. Related news Vouchercloud adds location targeted adverts to its app Agent...

Mums with small children driving retail and brand success with mobile marketing and couponing, finds Placecast study

The presence of children in their household makes mobile phone owners more likely to be interested in receiving mobile opt-in text alerts from brands and retailers, and adults in these households are generally more promotionally active, according to...

Guest comment: The Real Value of Affiliate Marketing

Affiliate marketing is built on the idea that the last click wins the credit for converting a customer. But, argues Kevin Edwards, strategy director at Digital Window, this overlooks the very real contribution of other marketing methods to the result....

Partnership set to bring dynamic mobile barcode marketing to retailers across US and Europe

As retail brands look to develop mobile based ‘experiences’ for their customers as part of marketing and sales campaigns, leading mobile media and marketing company Buongiorno has signed a deal with NeoMedia Technologies, a global leader in mobile...

GUEST OPINION The Future of Mobile Marketing

Andrew Rayner, co-founder of e-mphasis and a renowned internet marketing expert, explores the growing trend of mobile search and the revolutionary new concept of Google Places Optimisation – and offers some tips as to how to get people started on...

Consumers prefer marketing that arrives by email or even the post: report

Social networking may be growing in popularity – but marketers disregard longer-established sales channels such as email and even the post, at their peril. That’s the message from a new Econsultancy report, How we Shop in 2010: Habits and Motivations...

Mobile marketing influences a third of US shopper to visit certain stores, study finds

As many as a third of US shoppers who have signed up to mobile marketing alerts say that they strongly influence the stores they visit, while as many as 27% say it has also impacted their decision to purchase goods a study commissioned by Placecast and...