Pan E Platform » marketing

Digby LocalPoint platform lets brands target marketing to mobile users to drive footfall

administrator — Mon, 23 Jan 2012 13:01:41 +0000

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Multi-channel mobile engagement and commerce company Digby has launched Localpoint, a mobile platform that enables location-based marketing, analytics and commerce for top brands to attract, influence, understand and own the relationship with their loyal customers across all channels Related news Digby module lets retailers give rich in-store mobile experience to customers and track their movements [...]

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Digby LocalPoint platform lets brands target marketing to mobile users to drive footfall

administrator — Mon, 23 Jan 2012 13:01:41 +0000

Pan E Platform - Pan European E Platform

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Email Marketing Tracking Using Aweber and Analytics

administrator — Mon, 26 Dec 2011 12:44:48 +0000

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Email Marketing Tracking Using Aweber and Analytics www.laneconsultancy.com For leading marketing tips tricks and strategies. This is a brief video showing you how to see exactly who has clicked on a link in your email marketing campaigns – down to their email address. Please rate the video and leave a comment letting me know what [...]

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Kuoni consolidates its performance marketing

administrator — Wed, 21 Dec 2011 13:01:37 +0000

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Kuoni has consolidated its performance marketing to Affiliate Window, which has a dedicated travel specialist concentrating on recruiting new and relevant affiliates to its programme. Related news Kiddicare consolidates affiliate activity LateRooms.com consolidates affiliate links Tommy Hilfiger launches UK affiliate campaign Internet Retailing

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Kuoni consolidates its performance marketing

administrator — Wed, 21 Dec 2011 13:01:37 +0000

Pan E Platform - Pan European E Platform

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Guest comment: Boost your search marketing results today using three simple techniques

administrator — Fri, 18 Nov 2011 13:04:08 +0000

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Effective search marketing can make or break a digital strategy, but standing out from the crowd is getting harder to do. Kim Read, senior director, search marketing services at LinkShare, considers why that is, and identifies some missed opportunities. Related news GUEST COMMENT Techniques for retailers to improve the performance of their online ad campaigns [...]

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Guest comment: Boost your search marketing results today using three simple techniques

administrator — Fri, 18 Nov 2011 13:04:08 +0000

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Internet Retailing webinars. Review: Boosting email marketing revenue with personalised recommendations by Silverpop, Baynote and MusicRoom.com

administrator — Mon, 10 Oct 2011 13:01:57 +0000

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Reflecting customers’ interests in the products and content they are shown on websites and emails can help boost sales dramatically. In a recent Internet Retailing webinar Richard Evans, director of marketing EMEA for Silverpop, Rolf Doerr, director of business development for Baynote, and Alistair McLeish, CTO of MusicRoom.com, explored how retailers can make this work [...]

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Internet Retailing webinars. Review: Boosting email marketing revenue with personalised recommendations by Silverpop, Baynote and MusicRoom.com

administrator — Mon, 10 Oct 2011 13:01:57 +0000

Pan E Platform - Pan European E Platform

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Guest comment: Value analysis across the retail sector in performance marketing

administrator — Sat, 01 Oct 2011 13:11:38 +0000

Pan E Platform - Pan European E Platform

How can marketers assess the value of performance marketing to their business? Matt Swan of Affiliate Window considers how an advertiser can do just that. Related news Guest comment: The Real Value of Affiliate Marketing UK affiliate marketing sector now worth more than £4bn Guest comment: How can retailers best meet the needs of today’s [...]