Less than half of most popular UK retail websites are mobile optimized or have an app, as consumers move towards m-commerce faster than retailers

Just four out of the top 20 most frequently visited retailer websites are presently optimised for mobile, and only eight of the top 20 have any kind of mobile application for smartphones, despite the fact that each month in the UK, a staggering 4.2 million consumers are visiting retailers’ websites using the mobile internet, finds a study Related news 60% of retailers are using mobile, though most haven’t optimised their websites for small screens finds our survey Apps more... Read More

Digby’s m-commerce tools help create rich ‘experiences’ for retailers

Digby, a leading provider of mobile commerce and mobile cross channel customer engagement for retailers, has launched a set of features optimized for the new generation of mobile devices including the iPhone, iTouch, BlackBerry and Android, to help retailers create rich mobile ‘experiences’ Related news Venda collaborates with Digby to offer full multichannel, social shopping with a mobile twist How to plan and create a successful rich media implementation Over 90% of online... Read More

53% of consumers want to use mobile to buy stuff, says MEF as it launches US M-commerce Guide

More than half of global consumers “have a propensity to use their mobiles for financial transactions”, suggests a study by the Mobile Entertainment Forum (MEF), published as the organization rolls out its US M-commerce Guide. Rimma Perelmuter, Executive Director of MEF, says: “M-Commerce is not a new phenomenon for our members. The bn global mobile media industry is largely built on micropayments and MEF’s M-Commerce Initiative substantially expands this opportunity... Read More

Adoption of m-commerce across Europe is as low as 2%, but growth will come, study shows

Adoption of mobile commerce in Europe remains low, with a mere 2% of adults across the continent reporting purchasing products from their mobiles and only 5% interested in doing so, according to new research from Forrester Research based on a survey of more than 14,000 European online adults. Only 16% of online buyers have used their mobile phone for a shopping-related activity such as researching products, checking on the status of an order, or locating a nearby store to buy... Read More

As few as 4% of UK consumers find m-commerce pain free, finds Brandbank/YouGov survey

Oh dear. While great things are expected of – and written about – m-commerce, the vast majority of brands are losing sales and failing to meet UK consumers’ expectations when it comes to actually offering these services, with just 4% of consumers finds the mobile purchasing process hassle free, according to the 2010 Brandbank M-commerce Content Report, which polled 2,255 British consumers with YouGov. Brandbank’s 2010 Report shows some major attitudinal differences between... Read More