Pan E Platform » media

How to Track a Social Media Broadcast in Google Analytics

administrator — Mon, 12 Dec 2011 12:44:53 +0000

Pan E Platform - Pan European E Platform

How to Track a Social Media Broadcast in Google Analytics Before you blast out a link to your website or blog, consider using this simple tracking technique we use to track social media broadcasts in Google Analytics and Omniture (come on, is there really anything better? I think not). Take a look at a typical [...]

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Create Social Media Traffic segment in Google analytics in 5 minutes!

administrator — Wed, 05 Oct 2011 12:45:24 +0000

Pan E Platform - Pan European E Platform

Create Social Media Traffic segment in Google analytics in 5 minutes! Advanced segment #socialmedia traffic in #Google Analytics in under 5 minutes! #Facebook #Twitter #Linkedin screenr.com Video Rating: 5 / 5

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SEO & Social Media Marketing Guide

administrator — Fri, 09 Sep 2011 10:46:28 +0000

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SEO & Social Media Marketing Guide Tactics and strategies for creating a compelling, search engine-friendly site using Advanced SEO and a traffic generating network of social media sites. No hype, just facts and details showing ‘how to’ execute from a 15yr. marketing professional. SEO & Social Media Marketing Guide

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SEO & Social Media Marketing Guide

administrator — Fri, 09 Sep 2011 10:46:28 +0000

Pan E Platform - Pan European E Platform

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Social Media overtakes entertainment as most popular web destination

administrator — Mon, 21 Mar 2011 09:36:17 +0000

Pan E Platform - Pan European E Platform

Social networks are now the most popular online destination in the UK according to Experian Hitwise, overtaking the Entertainment category during January this year. But social networks still lag behind search engines as a source of traffic to transactional websites. In January 2011 social networks sent only 16% of their traffic to transactional websites such [...]

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Anthropologie uses rich media on UK website

administrator — Fri, 17 Dec 2010 23:14:34 +0000

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US fashion and lifestyle retailer Anthropologie has introduced rich media technology from Adobe Scene 7 to its UK website. It says the ability to zoom into the detail of products helps to turn browsers into purchasers. Related news Over 90% of online merchants to add rich media and social networking functions in 2009 How to [...]

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Webinar: The five best techniques for recovering abandoned shopping carts with email and social media

administrator — Fri, 05 Nov 2010 16:13:14 +0000

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An Internet Retailing webinar to be held on November 16 will focus on how etailers can use email and social media to recover abandoned shopping baskets and web forms. Find out more about the event here. Related news Abandoned shopping carts cost the industry dear McAfee: Most abandoned carts are not dead — they’re just [...]

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Social media meets commerce on eBay

administrator — Tue, 02 Nov 2010 11:40:44 +0000

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eBay has launched a new social commerce tool, eBay Group Gifts, that allows social media networkers to band together to buy a large gift for a special occasion. Related news PayPal unveils payment through social media Bazaarvoice’s SocialConnect links social media and shopping John Lewis steps into social media Internet Retailing

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John Lewis steps into social media

administrator — Thu, 14 Oct 2010 03:31:05 +0000

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John Lewis has moved into social media in order to connect with its customers – and says it will be a ‘critical’ medium for the future. Related news Waitrose.com adds John Lewis kitchen and homeware products Online sales do the business at John Lewis Partnership ‘John Lewis at home’ could grow to 30 branches Internet [...]

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‘Jury still out’ on social media investment: report

administrator — Tue, 05 Oct 2010 10:16:01 +0000

Pan E Platform - Pan European E Platform

The case for investing in social media has yet to be proved for many marketing and communications professionals, who say they can’t measure the return on their investnent, suggests a new report from Econsultancy. Related news Email and social media key areas for investment in 2010 Social media proves route to gaining customer trust, says [...]