Less than half of most popular UK retail websites are mobile optimized or have an app, as consumers move towards m-commerce faster than retailers

Just four out of the top 20 most frequently visited retailer websites are presently optimised for mobile, and only eight of the top 20 have any kind of mobile application for smartphones, despite the fact that each month in the UK, a staggering 4.2 million consumers are visiting retailers’ websites using the mobile internet, finds a study Related news 60% of retailers are using mobile, though most haven’t optimised their websites for small screens finds our survey Apps more... Read More

60% of retailers are using mobile, though most haven’t optimised their websites for small screens finds our survey

Nearly 60% of retailers are using mobile in some way, shape or form, with most using it for customer contact, delivery notification and special offers, as well as for marketing using text, finds the M-Retailing/Sponge survey conducted online over the past month. Encouragingly, almost 70% claim that mobile is vital in extending branding and marketing activities and two thirds think it likely that they will have adopted some use of mobile within the next 12 months. The survey,... Read More

UK consumers most confident online shoppers in Europe

A fifth of UK consumers have no qualms buying online, making the British the least concerned about internet purchases in Europe. Research affiliate marketing company affilinet questioned 2,000 consumers across the UK, Spain, Germany, France and Holland. The research found that online shoppers in France and Germany are most worried about the security of their payments, an issue for 57% of respondents from each country. But 22% of UK consumers had no worries about buying online... Read More