Channel 4 moves into e-commerce

Channel 4 has branched into e-commerce for the first time with its new 4Beauty website. The UK television channel’s 4Beauty aims to build on the popularity of Channel 4 shows such as How to Look Naked and The Ugly Face of Beauty. Features of the site include articles, videos and style advice. E-commerce is introduced for the first time through a Product Review Finder and a Style Me tool, which will bring together reviews and ratings with the ability for users to buy products,... Read More

House of Fraser moves into multichannel

Department store House of Fraser is responding to customer demand by launching new multichannel services. The retailer has set itself the target of generating 15% of its revenues from the internet within three years. The retailer is to introduce a Buy and Collect service in September in response to a survey of more than 1,400 House of Fraser cardholders. More than half of those questioned said they would like to be able to order online but collect from a store. House of Fraser... Read More