Mothercare plans social media strategy

Mothercare Group is preparing to launch a social media strategy for its Mothercare and Early Learning Centre brands. The company has appointed integrated agency Diffusion to develop a strategy of engaging the 4.6m UK mothers who spend more than 26 hours surfing the internet each month. The agency says that key ingredients of the strategy will include actively listening to perceptions of the brand and its products online, and then increasing participation on key parenting blogs,... Read More

My-wardrobe.com plans for international growth after investment

Online retailer my-wardrobe.com is planning for global growth after winning investment worth m (£5.92m) from European venture capital firm Balderton Capital. The retailer, which specialises in accessible luxury designer fashion, will use the money, its first institutional investment, to grow by adding new premium brands to its range while also improving its product offer, customer experience and international marketing. Currently 800,000 a month – 110% more than at the... Read More