When practising online marketing, there is a relation between the effectiveness of online marketing techniques and the local

knowledge you have. In other words, some online marketing techniques require so much local knowledge that to get the best results, you really need local presence or a native person in house.

If you already have offices abroad, this chart can explain, that their local online tasks are very important, especially in certain campaigns.

The chart above is especially valid for European countries, because in Europe there are many cultures and languages.

Let me explain:

Online Banner campaigns, can perfectly be done without specific local knowledge or offices abroad. It is easy to buy ad space nowadays, and you can run a perfect effective campaign using banners in a country abroad from your own office.
When you start with email marketing, or Link advertising, that’s also possible to do from your local office, without much local knowledge, but the effectiveness of email marketing campaigns and Linkbuilding is already a little more complicated. Local knowledge can help you creating a more effective campaign, because of language differences between countries and deliverability of e-mails.
With Affiliate Marketing, you need even more local knowledge or contact persons abroad. Simply because each affiliate market is different. Some countries have grown affiliate market, like the Netherlands, the United Kingdom or Germany, other are just starting, like the Czech Republic.
Also, you have to face some technical issue in a lot of cases and there is the need of getting in contact with local affiliates to let them perform better or to answer questions.
Online PR is not possible without local knowledge, when you are generating (free PR), you need not only to know the local language perfectly, but also you need to have local contacts to generate good PR. And remember, local people know more about good websites you might need to publish your PR. They find their way easier on their part of the web.

And when we look up the chart, we’ll see that Adwords(SEM) and SEO are high on the line were it tells us, that you can get the most effective campaign, with help from local knowledge’s/persons. That’s logical, both Adwords and Search Engine Optimization are a lot about content, writing, testing and synonymous words. You can’t do that yourself, and even a translator is difficult to instruct and to play with languages continously. The most effective campaigns need to be run by natives.